At Demascaré, sustainability is more than a choice – it's an ongoing commitment.
We are building a future where fashion is as responsible as it is beautiful.


Made-to-order
Every creation begins by hand – sketching, draping, and patternmaking – ensuring longevity in mind, emphasizing quality over mass production.


Local Production & Ethical Practices
All of our garments are crafted locally within downtown Toronto, significantly reducing our carbon footprint while supporting the community.
We take pride in working with skilled local artisans, particularly women, who are paid a fair, living wage in ethical working conditions. Their expertise ensures that every piece is made to last, embracing the true essence of slow fashion.


Responsible Sourcing
We prioritize deadstock fabrics—materials left unused, out of season, or discontinued—rescued from landfills and given new life. Some synthetic fibers can take up to 200 years to decompose, further strengthening our resolve to make a difference.
When deadstock is not available, we opt for natural fibers such as silk, linen, and wool, with synthetic new fabrics being our last resort. As we grow, we aim to source the actual deadstock we need from organizations that align with our values.


Fabric Repurposing
We embrace creativity by upcycling vintage and deadstock fabrics, including heritage sarees, into unique, one-of-a-kind designs.
It gives us great joy to work with local companies that share our passion for sustainability. In fact, we partnered with one such company to create their official jackets, made from 90% of their own deadstock fabric.


Zero-Waste Commitment
Our made-to-order model is designed to minimize waste, with offcuts and muslin scraps further shredded and repurposed into filling for punching bags and gym equipment used in community centers and professional training facilities.
We also recycle our paper waste, continuously striving for a zero-waste business.


Sustainable Packaging
Currently, most of our orders are custom-made and picked up in person. As we expand, we are actively exploring eco-friendly packaging solutions that eliminate plastic and prioritize biodegradable materials.


End-of-Life Solutions
We are also developing end-of-life initiatives, including repair and repurposing services, to extend the lifespan of our garments. For a small brand, balancing sustainability with financial viability remains a challenge, however, we are committed to evolving our practices over time to create a truly circular fashion model.
Supporting Demascaré means investing in more than just clothing.
It means championing ethical craftsmanship, reducing waste, and uplifting a community of artisans and makers who take pride in what they do.