DEMASCARÉ for
CASHMERE COLLECTION 2025

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The Cashmere Collection 2025 models in their stunning looks with Susan Irving, CMO of Kruger Products, in the middle. Photo credit: George Pimentel.

The Cashmere Collection is a premier Canadian fashion showcase where selected designers create stunning couture gowns and garments made from Cashmere Bathroom Tissue.

It shines a spotlight on breast cancer awareness and research, while inspiring hope through design innovation and artistry.

Sine 2004, it has raised over $5 million in support of the Canadian Cancer Society and the Quebec Breast Cancer Foundation.

CASHMERE COLLECTION 2025

Our story

I am dedicating my design this year to my Aunt Oriel, who is battling metastatic breast cancer. Through intense pain, surgeries, and uncertainty, her faith and perseverance have given her the courage and determination that have defied this disease.


This is my tribute not only to her journey, but to that of every woman who has faced breast cancer with resilience and strength.

Each strip is different, yet combined they form something cohesive and powerful — just like the communities that support those fighting breast cancer.

Together, we can weave strength, beauty, and unity into something unforgettable.

Thank you for standing with survivors, and adding your voice to a story of courage and hope.

Demascaré in the press

"More than a design challenge, this was a labour of love, perseverance, and discovery."
Shaun Mascarenhas

Back profile view of Demascaré's dramatic cape made from multiple strips of Cashmere bathroom tissue in support of the breast cancer cause.
FUN FACT

My first ever design project (left) from my "Intro to Fashion" class is what gave me the initial inspiration for the cape.

The garment on the left is made from wire and crepe paper streamers. The objective was to use unconventional materials and the colours were inspired by the Phoenix.